Best Digital Marketing Instruments to Use for Contractors

Kateryna Losina / 12.29.20221102

Contractors generally work in areas that have more to do with the real, physical world than the digital one. Perhaps, that’s one of the reasons internet marketing for contractors is still somewhat of a novelty, even though businesses from many other fields have fully embraced it.

Another reason why contractor digital marketing is what you should consider is the fact that people these are simply used to finding (and getting) stuff online – anything from their groceries to medical services. If you don’t employ contractor internet marketing, you might be missing out on a lot of orders and clients.

The good news is that it can be fixed – all you need to do is read this article first and then decide how you’d like to run your digital marketing for contractors: all by yourself (not recommended) or hire a team of professionals. 

As far as most companies’ experience goes, even though the latter option is more expensive, it ALWAYS pays off in the long run. A good, professional team will deliver first visible results in online marketing for contractors within 2–4 weeks.

How Can Contractors Get More Clients Online?

There are so many ways general contractor marketing can be set up to work for contractors and bring them more calls and clients online. Most of them revolve around the idea of increasing your online presence through existing and newly activated marketing channels.

There are still plenty of niches that are currently either not occupied or feature very weak competition that you can easily beat with smart digital advertising for contractors. To get a steady flow of new leads, you also have to have a well-thought-out, professionally set up contractor advertising PPC campaign.

General contractor ads and proper SEO will give your business the so much-needed high ranking on the Google search engine results page. And let’s not forget about getting listed on Google Maps for relevant searches as well.

3 Best Ways to Generate Leads for Contractors

3 Best Ways to Generate Leads for Contractors

Arguably, the three best ways to generate leads would be SEO, PPC advertising (Google Ads, Bing Ads, etc.), and SMM (Instagram, Facebook, Pinterest). Another thing worth trying is getting listed on platforms like Google My Business and sites like, etc. This will help you to increase your brand recognition and boost customer loyalty.

Now, let’s take a closer look at some of the lead generation tools we’ve mentioned above.

Local SEO for Contractors

SEO is the cornerstone of digital marketing. It allows you to drive targeted traffic in the form of clients and people who are interested in construction or home improvement services. The ultimate goal of SEO for contractors is to: 

  • help potential clients to discover a company’s website through organic search on Google
  • create a positive first impression, showcasing the company’s expertise and professionalism
  • turn a visitor into a lead by obtaining their contact details.

When it comes to general contractor SEO, it’s best done by a professional team of digital marketing experts. Otherwise, you risk spending too much time and money before you start seeing any results.

Being a professional SEO company for contractors ourselves, we have got plenty of experience in the field.

One of our recent cases is local SEO for a windows and doors company, which yielded the following results:

  • +354% increase in leads over 16 months
  • CPL went down from $60-90 to $10-15
  • 600 to 10,800+ increase monthly visitors from
  • cracked the TOP 10 of Google for 400+ keywords

Google Ads for Contractors

Creating a Google Ads contractor campaign is something you’ve got to do first. These days, PPC advertising has branched into mobile devices where you can organize a call-only campaign, allowing your potential clients to call you directly.

Facebook & Instagram Ads for Contractors

You need to maintain a constant presence on all major social media platforms, sharing engaging and informative posts with your audience. In addition to that, you need to run ad campaigns on a regular basis.
Much like PPC, targeted ads on Facebook and Instagram allow you to reach out to an audience in a specific location with specific interests. 

Best Digital Marketing Solutions for Construction Companies

Digital Marketing Agency for Contractors in Canada

When it comes to digital marketing, you must be on the same platform as your potential clients. Hiring a professional team of experts to handle contractor marketing services for your business is a smart move. This way, you will get the most out of your budget and achieve tangible results faster.

If you’re located in Canada, it’d be nice to hire a digital marketing agency that knows the local market and has experience in one or several big municipalities: PPC management Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal, Halifax, and others.

Needless to say, your Google Ads contractor should have enough experience and case studies that you can read and decide whether they’re right for you.

Digital Marketing for Construction Companies

Digital marketing for builders is not all that complicated – all marketing ideas for builders are based on the same principles as any other internet marketing strategy.

Marketing Strategy We Suggest for Construction Companies

When it comes to construction marketing strategies, there’s one thing we would certainly recommend you: don’t try to do this at home all by yourself.

There’s a good reason why digital marketing agencies exist – contrary to what some people think, you can’t just watch a couple of videos on YouTube and then launch a successful campaign, making tons of money.

Great results never come easy – you have to know what you’re doing and be patient. Otherwise, the risk of wasting your budget and time is almost inevitable.

Delegate your digital marketing to professionals – this will be your best construction marketing strategy ever. Below are some of the services we offer for specific niches and markets.

Digital Marketing for Roofers

Zwebra handles digital marketing for roofers like no other agency out there. Our main roofer Internet marketing services include:

  • PPC campaigns
  • website SEO services
  • SMM online marketing for roofers
  • omnichannel roofing contractors digital marketing

We can handle digital marketing for roofing companies of any size. 

Marketing Strategy We Suggest for Roofing Companies

As for the best roofing company marketing strategy ever, it’s the same advice we’ve already given above: roofing company advertising and roofer lead generation are best done by a professional team of digital marketers.
Zwebra is one of the leading roofing lead generation companies. We’re the roofer marketers you can trust.

Digital Marketing for Electrical Contractors

We offer a full set of electrical contractor marketing services, including:

  • PPC advertising
  • SEO
  • SMM

Digital Marketing for HVAC Companies

Zwebra is the right digital marketing agency for HVAC contractors – we’ve got everything your business needs to connect with potential clients online: SEO, PPC. and omnichannel digital marketing for HVAC companies, SMM, and more. 

Digital Marketing for Plumbing Companies

Here’s a set of plumbing digital marketing services offered by Zwebra plumbing marketing agency:

  • SEO digital marketing for a plumbing company
  • Plumbing PPC marketing
  • Social media marketing for plumbers
  • Other types of online marketing for plumbers

Digital Marketing for Painting Contractors

Zwebra provides quality painting company advertising services that range from standard SEO to sophisticated PPC advertising for a painting business. 

Digital Marketing for Remodeling Contractors

Our home remodeler marketing services are no different from the ones we’ve mentioned above – it’s the quality PPC, SEO, and SMM marketing for remodelling companies you’d expect from Zwebra. 

Digital marketing for Pool Builders

The same goes for digital marketing for companies providing pool building services – you will always get quality PPC, SEO, and SMM services from Zwebra.

Delegate Your Digital Marketing to Professionals

Why Hire Zwebra

We’re a full-service digital marketing company that helps local businesses with SEO, Google Ads campaigns setup, email marketing, content marketing, web design, website maintenance and support, and more.

With over a decade of experience under our belt, we have perfected a winning formula for contractors that will allow us to increase your sales, bring in new clients, and boost your brand recognition online. For the best marketing services for contractors, feel free to get in touch with us.

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