Buyer persona

Buyer persona is a description of your ideal customer, which we will use for defining your target audience and understanding your current (and potential) customers.

Buyer persona itself may be fictional but it’s always based on the real-life data. How do we approach this process? Step by step.

First, we gather the basic demographic data (age, gender, occupation, job duties etc.) and create a character with a name. Let’s say, it’s a male in his late 20s, he’s a software developer at a small startup. Oh, and let’s call him Mike Mancini because why not=)

Mike Mancini

Late 20s, software developer at a small startup

Second, we need to give Mike some characteristics – he’s well-organized, technically-savvy, follows all the latest IT trends, and always eager to try something new. He loves gadgets that make his life easier and more fun.

Mike Mancini

Late 20s, software developer at a small startup

Well-organized, technically-savvy, follows all the latest IT trends, always eager to try something new, he loves gadgets that make his life easier and more fun.

Finally, we need to address the concerns that Mike might have. He hates when something doesn’t work as it should. He also gets frustrated with complicated interfaces and poor usability. He’s quite impatient and will never wait for something that’s taking too long.

Mike Mancini

Late 20s, software developer at a small startup

Well-organized, technically-savvy, follows all the latest IT trends, always eager to try something new, he loves gadgets that make his life easier and more fun.

He hates when something doesn’t work as it should. He also gets frustrated with complicated interfaces and poor usability. He’s quite impatient and will never wait for something that’s taking too long.

start now

you will get

The understanding of who your target audience are and where to find them

Ideas on increasing brand loyalty

Enough data to create great USPs (unique selling propositions)

Start Getting Results Online Today!

TELL US ABOUT YOUR PROJECT

Оставьте свой номер

и мы свяжемся с Вами в ближайшее время