Best Digital Marketing Instruments to Use for Contractors
Kateryna Losina / 12.29.20221037
#1 Market niche and competitor analysis
At this stage, we collect and analyze all the data that will be necessary for the future work - metrics, stats, conversions, etc. Before we figure out a way for you to get to the top, we need to realize where you are now and what it will take us to get you where you want to be.
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#2 Creating a «Buyer Persona»
Based on the data we collected earlier, on the previous stage, we create a buyer persona to reflect your ideal customer’s needs, interests, possible objections, and other criteria. This will help us realize what your target audience is and give us ideas where to look for it.
learn more#3 Developing a digital marketing strategy for the brand
Once we understand our current position on the market and the target audience, it’s time to figure out a way how to break through - this is called a marketing strategy. During this stage, we create a USP (unique selling point or proposition) and come up with the set of checkpoints, which we will use later to evaluate the overall success of the marketing campaign.
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#4 Creating a marketing plan for the content
Everyone knows that «Content is King». All we have to do is marry it with the Queen (that is, your target audience). At this stage, we have full understanding of what kind of content your business needs to get attention from people. We pick the best topics and make a content plan that includes the daily content volume, time of posting, and different ways to increase the shares and make the content go viral.
learn more#5 Conversion rate optimization
There can never be a 100% conversion so there’s always room for improvement. Increasing the conversion rate is a very important task for any online business. If done right, it helps generate more leads and eventually drive your business to more sales.
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Top Digital Marketing Trends of 2019
Liliya Smirnova / 01.06.20191379
Here’s a list of the current digital marketing trends that are not to be overlooked in 2019.
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