Creating design for a custom clothing eCommerce website

About the project

I am light Ra makes clothes for people who are not afraid to stand out in the crowd, who are not afraid to make a statement with what they wear. No trivial T-shirt prints – only custom-made graffiti, street-art and pagan imagery.

The “I am Light Ra” clothing had managed to achieve considerable sales on Facebook, VK, and Instagram. However, the owner wanted to enter the international English-speaking market and that was when he needed an e-shop.

The client had already worked with us before on a major SMM task for his company’s social network page so we were aware of what he wanted.
The initial client’s suggestions were as follows:

  • recreate and reinforce the feel of the brand
  • minimalistic approach - no excessive functionality
About the project

Getting down to work

Once we analyzed the market, set the goals, and drank a cup of coffee (well, that’s an integral part of the working process), we started creating wireframes.

After those were approved, we proceeded to the next step, which was graphic design.

The products of the company are quite unique and often come in just a few copies so we decided to feature around 100 items at first to see how that went. We created large-size product cards, which were easy to open right from the catalog page. The whole site was comprised of large and colorful segments to reinforce the feel of the brand and provide visitors with a memorable shopping experience.

Getting down to work

Functionality features:

  • mobile-friendly design that looks equally great on both smartphones and tablets
  • fixed main menu position when scrolling the page up/down
  • email subscription module for future email marketing campaign
Functionality features:

Project team


Account Manager




Handmade Art Wear

Website type:


Technologies used:


Project duration:

10 days

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