Grow Your Business with
Google Ads

The first steps are filling out our PPC brief and scheduling a call so we can better understand your business and goals.

Paid advertising on Google should create results almost immediately (as opposed to such tactics as SEO, content marketing, and SMM which require more patience). Our PPC strategy and execution approach is built to perform. That means we strive to increase performance on a monthly basis and get the maximum out of the campaign budget.

The advertising budget forecast is based on the CPC (cost per click) in a niche. Knowing an average CPC, we can define a recommended budget. For example, if you want to get 30 clicks per day with an average CPC of $4, your daily budget should be $120 or ($3,600 per month). With an average sales landing page conversion rate of 20%, you will get 2-3 leads per day or 60-90 per month.

For some niches, we recommend disabling ads on weekends while in other niches most of the clicks are on weekends.

Advertising budget and performance forecasts will be provided as part of the overall recommendations.

We recommend a minimum of $1,000 as there is a lot of testing to be done with a PPC campaign, especially in the first months. We test keywords, organize split tests of ad copy, offers, and landing pages.

Ad spend less than $1,000 typically won’t allow us to get enough website traffic to produce enough conversions. This may result in a negative ROI (Return On Investment) for the client.

We charge a one-time fee for the Google Ads campaign setup and conversion tracking setup (if required). Feel free to contact us to request a proposal.

Future PPC management is based on a monthly fee according to one of our packages you can find on this page.

You pay the actual ad spend directly to Google. Keep in mind that it is impossible to get a refund for any ad spend paid to Google. Once ad spend payments are made to Google, they are final.

No, your credit card details are kept inside your Google Ads account and you’re billed directly by Google.

We will set up a Google Ads campaign in your own account. If you don’t have it yet, we will create a new one for you at no additional cost. You will get full access to it and be able to sign in at any time and view what is going on.

We don’t recommend making edits on your own. If you have suggestions or things you want to be added or changed in the campaign, you can always discuss them with your account manager for further implementation by our PPC specialists.

Paid advertising is not always a fit. We find that some clients might only need either organic or PPC, while others will need a balance between both of them. Ask our specialists to find out what works better in your niche and what services you need.

The project team depends on the type of paid advertising campaign. You will have access to:

• Project manager
• Marketing strategist
• PPC specialist
• Copywriter
• Brand designer
• Programmer