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Gurman Family

Website for Confectionery Factory

One of our recent projects was redesigning a corporate website for a confectionery company. Projects like this always allow for a great deal of experimentation with visuals and motion effects.

OUR GOALS WERE:

  • achieve a perfect combination of modern, stylish design and a cozy atmosphere of home;
  • make the brand and its message shine through a nice, eye-catching wow-effect

BEFORE WE STARTED:

We’ll get to the main features of the website in a minute but before that let’s take a look at how we approached the whole thing. In order to figure out what the new website should look like and what emotions it should evoke in its visitors, we came up with 3 concepts – the so-called “moodboard.”

  1. reserved European-style
  2. hopelessly romantic
  3. solid quality, with bright accents

The client went for the latter so we commenced the project.

Next up was website architecture and navigation design + preliminary usability testing to eliminate any possible usability issues.

Here comes the trick!

Originally, we wanted to create a motion-video that users could interact with rather than just watch. Our goal was to help the site visitors experience the brand in an organic, engaging way.

Here’s what we did:

  • created 4 characters (dad, mom, and two kids) and hired actors to play them
  • designed the set – a family dinner table
  • did the photo shoot, which was one tedious task, to say the least. The actors had to play their roles perfectly since we only could do it in one take (since editing would have ruined the continuity)
  • Our illustrator used markers to draw a recipe book style history of the company
  • We put the illustrations, photos, and other graphic elements together
  • Finally, we brought it all to motion via a custom solution (one scroll of the mouse initiated the change of the frames)

The result was a warm, cozy atmosphere recreated in the form of a web page – a classic family tea party with some croissants, cakes, and pastries provided by “Gurman Family” brand.

 

MORE FEATURES

In addition to the main motion-effect thing, the site features:

  • product catalog with sub-menus;
  • standalone product pages;
  • company news and announcements;
  • order form;
  • tenders;
  • job opportunities.

TECHNICAL FEATURES:

  • Mobile-friendly design;
  • Supports multiple languages;
  • Email marketing module;
  • Product catalog;
  • Cake order form and pastry order form;
  • Tender reply form;
  • Blog.

Project team

HELEN GUSELNIKOVA

Project Manager

NATALYA KOLOS

Designer

ALEXANDER SHUT

Front-end Developer

ROSTISLAV KOLOS

Back-end Developer

VIKTORIYA LAZOR

QA Specialist

Business:

Confectionery

Website type:

Corporate

Technologies used:

CMS ModX, HTML, CSS

Project duration:

1,5 months

Want us to reinvent your website too?

Just give us a call or submit your request

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