RoboGO

Website for a company that manufactures self-driving electric cars

Project Description:

The future you’ve been seeing in all these sci-fi movies is already here - if you want concrete proof, take a look at what guys from RoboGo! start-up have created!

RoboGo! is a really cool bunch of guys from Estonia who have teamed up with engineers from Ukraine to design and develop safe and affordable electric cars. The main idea of their project is to rethink the way we go about transport and offer a great time-saving alternative.

RoboGo! developers are positive that self-driving electric cars are the future of delivery services:

self-driving cars are 20 times more economical compared to regular delivery methods: there’s no driver needed + the energy conversion coefficient for electric cars is 95% (versus 30-40% for ICE cars)
the fuel efficiency is extremely high and the cars are eco-friendly.

PROJECT TASKS:

Create a non-trivial design for the website to match the brand’s message
Juxtapose the past and the future of the technology, progress, and lifestyle
Give the clients the ability to pre-order cars before the official sales launch
Showcase the key features and advantages of RoboGo self-driving electric cars as opposed to traditional vehicles

What We Did

The client had already had his own idea of the website before contacting us so we took it as a basis and expanded on that. The main focus was design - minimalistic, stylish, and futuristic at the same time. That allowed us to skip the conceptualization process and proceed straight to the main page design.

We offered the client quite an original solution - create a series of images and banners depicting the progress of transport from its early days to the present, including the self-driving cars produced by RoboGo! The client loved the idea so we took off from there. One important thing was the page where we had to show how the driverless delivery scheme was going to work.