Working on the project
We started off with an idea that the online store setup and development are like cooking lunch. When you do it yourself, it takes up quite some time; however, when you go out for lunch, it’s much faster and cheaper, so to say.
After having some fun with a few wordplay variations, we settled on the obvious-yet-intriguing «launch-lunch», thus coming up with L@unch Box. The idea behind this was simple: creating an online store with L@unch Box is as easy as ordering lunch at a restaurant.
This idea had also found its way onto the logo, where we combined the traditional elements of any lunch (a fork and knife) with the rocket launch. All of the elements are placed in a box, which should symbolize the readymade solution that L@unch Box was.
After a few days of brainstorming and client approval cycles, we finalized the concept, did the design, and completed the project.