Email Marketing for a Patisserie and a Cake Shop

Client: Asters Patisserie
Industry: Patisserie / Online Cake Shop & Delivery
Project duration: November, 2025 — ongoing
Email marketing platform used: Flodesk

Quick Summary

This project focused on building a structured roadmap to increase repeat sales among the existing audience while also attracting new customers. 

A key part of our local business email marketing strategy was launching a series of monthly newsletters and automation flows designed to strengthen brand recognition, customer retention, and drive online orders. 

The client received sales with the very first newsletter, and the steady growth of the email subscribers list of approx. 1,000+ sign-ups every month.

Background

Asters Patisserie is a modern French-style pastry shop that blends tradition and innovation in the world of desserts. Since opening its flagship location in Etobicoke in 2021, the brand has quickly gained popularity both locally and across the Greater Toronto Area. 

Known for reducing sugar content without compromising taste, Asters offers lighter, lower-calorie desserts while maintaining high product quality and exceptional customer service – a strong foundation for a solid digital marketing strategy and refined pastry marketing initiatives.

An Example of the Email Campaign Results

Key performance metrics achieved:

• Open rate: over 34% (25% is an industry average)
• Unsubscribe rate: 0.7%
• Engagement rate (on-site): 44.69%

These results reflect a highly responsive audience and a well-targeted communication strategy.

Website traffic on the date of the newsletter

The Challenge

The primary goal was to introduce a structured email channel as part of a broader marketing plan for the dessert place and cake online shop. Before the project, email marketing had not been fully utilized as a consistent communication tool. Also, the list of newsletter subscribers was quite limited.

We had to build a scalable email marketing system that would drive new newsletter sign-ups, engage customers regularly, while supporting both in-store and online sales.

Strategy

To implement an effective email marketing strategy, we focused on both technical setup and content development.

Key tools and actions included:

• Implementation of the newsletter sign-up pop-up to collect new subscribers and promote the rewards program.
• Developing a branded corporate email template aligned with the visual identity of Asters Patisserie
• Structuring, cleaning, and verifying the existing email database to ensure deliverability and segmentation accuracy
• Creating a welcome email series to introduce the brand, highlight bestsellers, and encourage first purchases
• Monthly newsletters campaigns for specific events, seasonal promotions, and product announcements
• Creation of additional email atomations: Birthday flow, Review request flow, Customer activation and winback flow
• Setting KPIs to measure results and their dynamics.

This structured approach ensured consistency and measurable performance from the start.

Our Solution

We added email marketing to the overall digital strategy of Asters Patisserie to help maintain consistent communication with its audience. 

The goal was to increase retention, strengthen brand loyalty, and drive online sales through regular, well-designed newsletters.

Preparatory work included: 

• organizing the email database
• implementing segmentation
• developing branded templates to ensure a professional and cohesive presentation

Results

• Successfully launched email marketing as a new communication channel.
• Enabled the fast growth of the newsletter list.
• Achieved high open and click rates above industry benchmarks.
• Website visits and conversions indicate strong audience interest. In the first two months, there were over 36 online conversions.

This case study demonstrates how email marketing for a local bakery and a dessert place can become a powerful revenue driver when combined with structured planning and consistent execution.

Are You Ready to Get More Returning Customers?

If you're looking for a digital marketing agency for your bakery that understands how to turn email subscribers into loyal customers, our team at Zwebra can help. We develop structured email strategies tailored to local businesses, combining technical setup, branded design, and performance-driven planning. Contact us today at info@zwebra.com to discuss how email marketing can support sustainable growth for your pastry business.