Google Ads for a Cleaning Company: Ready to Order Leads Since Day One

Client: Best Cleaning
Industry: Cleaning Services
Project duration: September 2025 – February 2026

Quick Summary

This case study is about an effective PPC campaign setup and management for a cleaning company serving the Greater Toronto Area. We helped to achieve impressive results within a modest budget:

• First leads were received since day one of the campaign launch
• Each 3rd - 4th click on average turned into a conversion
• Repeat bookings for cleaning services from leads generated via Google Ads.

Background

Best Cleaning Toronto is a startup founded by the team behind Comfort Clean, a trusted provider of residential and commercial duct and dryer vent cleaning services across the GTA. The company was built on the same values of professionalism, care, and attention to detail, offering high-quality cleaning services for both homes and businesses.

The client approached us to grow their customer base from the ground. In particular, they wanted to attract commercial clients while maintaining a steady flow of residential cleaning leads. 

To support this growth, they required a solid digital advertising strategy and Google Ads management for a cleaning service that would generate measurable results. That's where Zwebra came in.

The Challenge

The market for cleaning services in Toronto is highly competitive, with numerous providers competing for visibility across search and display networks. 

Our task was to launch and manage two primary advertising campaigns while operating within a modest budget: 

• Performance Max
• Search Ads

The challenge was to ensure efficient spending, high-quality lead generation, and consistent performance in a saturated market.

Strategy

We chose to focus on paid search as the fastest way to generate warm leads for cleaning services.

An effective PPC strategy includes:

• Landing page analysis and adding offers and clear CTAs
• Setting up conversion tracking in Google Analytics
• Creating search campaigns focused on high-intent keywords
• Applying precise geotargeting
• Narrowing an audience
• Structuring separate ad groups for residential and commercial services
• Using ad extensions to boost visibility (address, phone number, callouts, structured snippets, promotions)
• Running A/B tests and continuously optimizing ad copy to improve CTR
• Regularly adjusting bids and budgets, while monitoring and adding negative keywords

Our Solution

1. We started with creating and configuring a Google Ads account, connecting Google Analytics, and implementing accurate conversion tracking to ensure reliable performance measurement. 
2. After analyzing market demand and identifying potential client needs, our PPC specialists determined that a combination of Performance Max and Search Ads campaigns would provide the strongest return. 
3. We conducted in-depth keyword research, compiled targeted search queries, and implemented an extensive negative keyword list to reduce wasted spend. 
4. A clear campaign and ad group structure was developed, accompanied by high-quality ad creatives and a strategic ad scheduling plan. 

Continuous monitoring and optimization allowed us to refine performance and maintain the cost efficiency of the PPC campaign for this cleaning company.

Results

The house cleaning PPC campaign we set up for our client showed great results:

• First residential cleaning leads since day one of the campaign launch
• Every 3 or 4 clicks brought in a conversion
• Even a modest daily ad spend budget was enough to provide a fully booked calendar for available cleaners
• Some of the leads turned into repeat clients.

The achieved cost per lead and conversion rate confirm the effectiveness of the chosen strategy of this Google Ads campaign for cleaning services:

• Conversion rate = 5.87%
• Total conversions: 140 in 40 days
• Cost per conversion: starting at $45.86

This case study demonstrates how a structured, data-driven Google Ads strategy can generate measurable growth even in a highly competitive market. 

Need Professional PPC Management for Your Cleaning Company?

Zwebra is an experienced cleaning service PPC company. We help service-based businesses build efficient ad campaigns that focus on lead quality, cost control, and long-term scalability.

If you run a cleaning business and are looking for a PPC agency to improve your online visibility and generate consistent leads, fill out our PPC brief to get started.