How to Get Google Ads Credit of $600-$1800 CAD ($500+ USD) — A Complete Guide

Even though it’s still the most widely used online marketing tool, Google Ads has become somewhat less accessible for small and medium-sized businesses recently, due to the rising costs of its campaigns.

To counter this, they started offering free Google Ads credits to businesses to ease their way onto the platform. Here in this guide, we’ll talk about these credits and explain how to claim your Google Ads $600 credit in Canada or $500 credit in the US up to a maximum of $1800 CAD or equivalent in USD.

Understanding Google Ads Credits

A Google Ads credit (former Google AdWords credit) is essentially a promotional balance that Google offers to its users to encourage them to start or continue advertising on the Google Ads platform (we talk more about PPC marketing and advertising here). 

How does Google Ad Credit work? These credits can be applied to future advertising costs, but not to costs accrued before the credit was applied. 

Overall, it's a great way to reduce your advertising expenses and experiment with different advertising strategies without a significant financial commitment. To check if a free credit was applied, you can go to your Google Ads account => Tools and settings => Promotions.

3 Ways of Claiming $500+ USD or $600-$1800 CAD Google Ads Credit

There are three main ways to get $600-$1,800 credit from Google Ads in Canada ($500+ for businesses in the US). Let’s see what they are and how to claim up to $1,800 Google Ads credit.

New Google Ads Accounts

Google often targets new users with a Google Ads sign-up bonus to kickstart their advertising journey. If you're setting up a new Google Ads account, look out for an offer for a $600-$1800 CAD credit.

If you see a message like the one below, you need to click on Learn more, read Terms and Conditions, and then click on the Claim this offer button.

As a rule, you get a $600 / $1200 / $1800 credit for spending $600 / $1800 / $3600 on Google Ads first within 60 days, after which the credit is applied to your account.

Google My Business

For businesses with a physical location, Google My Business (now known as Google Business Profile) is a valuable tool for managing your online presence in local search and Google Maps. 

Occasionally, Google My Business users receive special offers, including a Google Ads promo code, as part of Google's effort to support small and local businesses.

Google Partner Agency

Working with a Google Partner Agency can unlock exclusive Google Ads credit offers. These agencies have a direct relationship with Google and often have access to promotional credits that they can offer to their clients. 

To help you get started with Google Ads, we’ll give you $600 CAD up to a maximum $3,600 CAD in free ad credit when you spend the equivalent or more on ads within the specified period. 

Things to Know About Google Ads Credit Promo Code

Before you go out and claim Google Ads credit, it's important to understand the terms and conditions associated with a Google Ads credit promo code.

Here are some of the essential conditions that apply to these credits:

• must be used within a specific timeframe
• cannot be applied to past advertising costs
• only available to customers in certain regions
• require you to spend a certain amount on advertising before the credit is applied

Always read the fine print to ensure you fully understand the requirements for claiming and using your Google Ads credit.

Terms and Conditions for a Free Google Ads Credit Offer

1. Offer available only while supplies last 
2. Offer is available only to advertisers who are new to Google Ads and have a billing address in Canada or the United States. One promotional offer per advertiser. 
3. To activate this offer: Click on the button or link associated with this offer for it to be automatically applied to your first Google Ads account. The promotional offer must be applied to your first Google Ads account within 14 days of your first ad impression being served
4. The promotional offer will only be applied to your account if a payment profile and a valid payment method is added during the initial signup process 
5. To earn the Google Ads credit: After the promotional offer is applied to your Google Ads account, your advertising campaigns must accrue costs of at least the required amount for the offer you’ve selected (excluding any taxes or applicable fees) within 60 days. Making a payment of the required amount is not sufficient. The tracking of advertising costs towards the spend requirement begins after the promotional offer is applied.
6. Once step 5 is completed, provided all eligibility checks are met, the credit will typically be applied within 35 days to the Billing Summary of your Google Ads account
7. The credit expires 60 days after it is applied to your account 
8. The credit applies to future advertising costs only. Credit cannot be applied to costs accrued before the promotional offer was applied to your Google Ads account
9. You won’t receive a notification once credit in your Google Ads account is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time
10. Your account must be successfully billed by Google Ads and remain in good standing to remain eligible to use the credit 
11. Google Ads reserves the right to remove the promotional offer from your account if a payment fails, an offer was mistakenly applied, you breach these terms or your account otherwise falls out of good standing. In such cases, if the promotional credit has already been granted, Google Ads reserves the right to nullify that credit 
12. Full terms and conditions can be found here: https://www.google.com/intl/en_ca/ads/coupons/terms/

Other Ways to Get a Free Google Ads Promo Coupon

In addition to the methods mentioned above, you should keep an eye on digital marketing forums, blogs, and newsletters for a Google Ads coupon. Google and its partners may occasionally offer a Google Ads coupon code through these channels. Attending Google and digital marketing events can also provide opportunities to receive Google Ads credits.

Making the Most of Your Credit

Here’s how to use Google Ads credit to maximize its value for your business:

• Set clear objectives for what you want to achieve with your campaign
• Target your ads carefully to reach your target audience
• Test different ad formats and strategies to see what works best with the free Google advertising credit
• Monitor your campaigns closely and adjust based on performance data
• Hire an expert PPC management agency.

Conclusion

When you get Google Ads credit of $600-1800 CAD  (or an equivalent in USD for the US) to boost your ads, it helps to drive more traffic to your website, increase conversions, and grow your business online. Remember to always stay updated on Google's promotional offers and terms and conditions to ensure you're making the most of the opportunities available to you.

If you're considering hiring an agency to professionally manage your Google Ads, reach out to Zwebra. We are a Google Partner Agency specializing in helping businesses to get noticed online and reach their full potential with expert Google Ads management services.