About the Project

Lawson Creamer is a law firm in Saint John NB. They are one of the leading lawyers in the area handling legal needs for many local businesses and individuals.

PROJECT TASKS:

Redesign the website and give it a modern, trustworthy look to evoke the feelings of reliability and respectability in the minds of potential clients.
To make the website accessible for people with disabilities.
Make sure the website looks good and load fast on mobile devices.
Increase the number of appointments booked via the website.
Make search engine optimization (SEO).

PROJECT DESCRIPTION:

A web project is only as successful as its architecture – it has to be well-developed and thought of. That’s why we started with research of key competitors websites & leading websites in the niche, structuring and developing the project architecture creating the page prototypes as we went.

The concept of the website suggested clear, intuitive UI with access to all of the main sections of the site (services, information about the company, and key facts about them).

Since the company put a significant focus on communication with their audience and informing them of the latest legal news, we also added a blog section.

One of the main goals of the website is to attract new clients, so we worked on that as well – we created several conversion forms (newsletter subscription, book an appointment, get a free consult, etc.) and planned appropriate structure for future SEO.