About the Project

J.K. Whittaker & Associates is an accounting company in Saint John NB. They are one of the leading CPA firms in the area handling the financial reporting and accounting for more 100 local businesses.

PROJECT TASKS:

Redesign the website and give it a modern, trustworthy look to evoke the feelings of reliability and respectability in the minds of potential clients
Prepare the website for the upcoming search engine optimization (SEO)
Make sure the website looks and works flawlessly on mobile devices
Increase the number of appointments booked via the website

PROJECT DESCRIPTION:

A web project is only as successful as its architecture – it has to be well-developed and thought of. That’s why we started with structuring and developing the project architecture creating the page prototypes as we went.

The concept of the website suggested clear, intuitive UI with access to all of the main sections of the website (services, information about the company, and advantages).

Since the company put a great focus on communication with their audience and informing them of the latest financial news, we also added a blog section.

One of the main goals of the website is to attract new clients so we worked on that as well – we created several conversion forms (newsletter subscription, book an appointment, get a free consult, etc.).