Technical SEO of Wordpress Website for Beauty Salon in Toronto

Roman Malyshev

CLIENT:

European Beauty, Toronto, ON, Canada. European Beauty is a skin care boutique specializing in anti-ageing prevention and maintenance treatments like non-surgical facelifts, slimming and cellulite treatments, and skin revision therapy.

PROJECT DESCRIPTION:

This project suggested doing on-page search engine optimization of a WordPress-based website after it had been redesigned by our specialists. The client wanted the website to achieve higher rankings in the local organic Google search for the keywords related to beauty services in GTA.

Domain age: 7 years

CMS: WordPress

Project duration: 1,5 weeks


PERFORMED WORKS AND ACTIVITIES:

  1. Drawing up the list of required works
  2. Keyword research
  3. Technical SEO
  4. Landing page optimization according to the keyword research
  5. Optimizing images on the website for Google Image search 
  6. Adding the website to Google Webmaster Tools and setting up the region
  7. Adding the website to Google Business directory
  8. Enabling Google Analytics for the website
  9. Re-scanning the website after the completion of our work, providing the client with the comprehensive work report and recommendations on the further optimization.

 

RESULTS ACHIEVED:

  • The website was prepared for the advanced optimization
  • The main pages of the website were properly optimized for the relevant Google searches
  • Extensive keyword research for the landing pages was completed

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